Commercial Bank of Kuwait Organizes "The Joy of Summer" Initiative within the "Double Your Reward with Al-Tijari" Campaign

In line with its unwavering commitment to corporate social responsibility and its dedication to fostering the values of solidarity and cooperation, Commercial Bank of Kuwait organized the "The Joy of Summer or Farhat Al-Saif " Initiative under its leading charitable campaign, "Double Your Reward with Al-Tijari." The initiative was carried out in collaboration with Sheikh Abdullah Al-Nouri Charitable Society and Loyac, a non-profit organization, with the aim of bringing happiness and joy to children from low-income families and meeting their essential needs during the summer season.

Commenting on the initiative, Amani Al-Wara’a, Deputy General Manager of the Corporate Communications Division, said: "At Commercial Bank of Kuwait, we firmly believe that social responsibility is an integral part of our corporate strategy, and that true investment is in people—especially children, who deserve to experience an atmosphere of joy and care. From this viewpoint, the 'The Joy of Summer' event was launched under the 'Double Your Reward with Al-Tijari' campaign, to bring happiness to children from low-income families and offer them a distinctive experience that combines entertainment while addressing some of their essential summer needs."

Al-Wara’a explained that the initiative featured a comprehensive recreational program for children, which included a variety of interactive and engaging activities. The program also involved accompanying children to purchase their summer essentials, most notably clothing, thus bringing smiles to their faces and creating an atmosphere of genuine joy and delight.

She goes on emphasizing that the "Double Your Reward with Al-Tijari" campaign reflects the Bank's vision of launching high-impact humanitarian and social initiatives throughout the year, intended for all segments of society and aligning with the objectives of sustainable development. She noted that the Bank would continue to launch such initiatives that enhance the quality of life and leave a positive impact on the Kuwaiti society.

Al-Tijari highly appreciates its partnership with Sheikh Abdullah Al-Nouri Charitable Society and Loyac, as they both have extensive expertise in executing community and humanitarian initiatives. This collaboration reinforces the reach of such programs to those who need them most and ensures fulfillment of their noble humanitarian objectives. The Bank is consistently committed to building effective partnerships that contribute to serving society and enhancing the values of cooperation and giving.

Amani Al-Wara’a concluded by reaffirming that children’s happiness was the central focus of this initiative. She thanked all partners and volunteers who contributed to the success of the event, underscoring that joint collaboration between the banking sector and civil society institutions is a successful approach for fostering a culture of social responsibility and achieving sustainable development.