Commercial Bank of Kuwait launches “Al-Tijari Rewards” in Partnership with Visa
Commercial Bank of Kuwait announced the launch of its loyalty reward program “Al-Tijari Reward” for Visa credit cardholders. The new and innovative scheme is a result of the Commercial Bank of Kuwait’s efforts to provide its customers with the most competitive product and service offering in the marketplace. The scheme, launched in cooperation with Visa, the world’s leader in digital payments, is meant to provide exclusive benefits and rewards to Visa credit cardholders namely holders of Visa Infinite, Visa Platinum, and Visa Gold credit cards and the chance to collect reward points when using their cards to pay for their purchases, whether inside or outside Kuwait, in addition to online purchases.
"Al-Tijari Rewards" program is the first program in Kuwait that gives the bank’s customer the opportunity to redeem points for travel tickets, hotel reservations, and car rental in an easy and fast way, in addition to the unique feature of a cash redemption when using the eligible Visa credit card in any of the restaurants, cafes, and supermarkets in Kuwait.
Assistant General Manager - Cards Center at Commercial Bank of Kuwait Mr. Abdulaziz Malak – said “we are very happy to introduce our new Visa credit card reward program, which is tailored to bring our customers a unique privilege and greater value as part of our ongoing dedication to excellence”. The program, launched, in partnership with Visa, came to demonstrate Al-Tijari’s commitment to a client centric approach in everything we do.” Mr. Malak pointed that the launch of the program came in time for the preparation to move a step ahead to a phase that will see an improvement in travel conditions following the announcement about the Covid -19 vaccine.
Malak explained that customers can start collecting reward points for every Kuwaiti dinar they spend anywhere in the world using their eligible Visa credit cards listed under the "Al-Tijari Rewards" program , and exchange these points later for endless travel-related benefits. In addition to this, customers can benefit from the exclusive cash redemption feature for any purchases that exceeds KD-/ 5 in any of the restaurants, cafes, and supermarkets in Kuwait.
"Al-Tijari Rewards" program also gives its customers the utmost levels of flexibility and multiple reward options, as eligible Visa cardholders can redeem their points for travel tickets to any destination through any airlines, book hotels in more than 150,000 hotels around the world, and car rentals at any location in the world”, added Malak.
Ankush Devadason, Visa’s Country Manager for Kuwait, said: “Visa continuously strives to enrich the payment experience for our cardholders through rewards and benefits every time they use their cards to pay. We are therefore delighted to partner with Commercial Bank of Kuwait to launch this unique program exclusively for Visa cardholders in Kuwait that rewards them on their everyday, travel and leisure related spends. This rewards program will go a long way in creating real value for eligible CBK Visa cardholders while continuing to offer them the peace of mind of being protected by Visa's global, secure network that our cardholders have come to expect from us.”
All eligible Visa cardholders will earn points automatically upon launch of the program, and all customers need to do to start exchanging their points and redeeming them, is to register on the program’s dedicated website TIJARIREWARDS.CBK.COM The program also provides the possibility of partial payment so that, in case the customer does not have enough reward points, they can exchange their points available in their account and complete the remaining amount of their purchases by paying with their eligible Visa credit card.